• Plum Productions
• We designed and developed this site for Plum Productions to display their director's reels quickly and efficiently   
• Improved performance of the reel viewing experience and new branding
  

  Producer/Creative Director:  xxxxxxxxxxxx

Art Direction / Animation / Development by:  Lucas Tirigall-Caste

• 
• plum productions »

• Above Jets
• An introductory site for Above Jets to invite new members to their exclusive private jet membership program   

Producer/Creative Director:  xxxxxxxxxxxx

Art Direction / Animation / Development by:  Lucas Tirigall-Caste

• 
• above jets »

• Nestle Butterfinger
• The pre-awarenss component Nestle Butterfinger's Follow The Finger campaign.   
• (short films, out of home posters, 800 #, web art direction, consumer advocate activation kit)
• Results: over 6 million page views, 1 million video views
  Agency:  Passenger Marketing

Producer/Creative Director:  xxxxxxxxxxxx

Live Action Director:  Dick Thompson

Animation by:  Colourmovie

Print Art Direction by:  Marcelo Baldin

• 
• follow the finger »

• Nestle Stixx
• Concept and design of viral trial product introduction campaign, in collaboration with Passenger Marketing.   
• (website art direction, trial package communication and design)
• Results: 50,000 new product trials ; 51,003 total registrations | 34,119 referrals sent to date | 12,940 Sign-ups from referrals
  Agency:  Passenger Marketing

Creative Director:  xxxxxxxxxxxx

Art Direction by:  Marcelo Baldin

• 
• Visit Nestle Stixx »

• MovieBeam
• Concept, copy and design for the in-store and set top box videos for Buena Vista Datacasting's new in-home movie delivery system, Moviebeam.
• (art direction, copy communication and live action direction)
  Live action directed by:  xxxxxxxxxxxx
Animation by:  Colourmovie
• 
• Visit Moviebeam »

• Xl-Brand
• The portfolio site for XL-Brand. The site is designed for the creative individuals at Xl to easily modify via an XML based cms.
• (design, animation, XML, Actionscript)
  Creative Director:  xxxxxxxxxxxx
Designed by:  Lucas Tirigall-Caste
• 
• Visit XL »

• Howie Mandel
• We created this site to house the eclectic world of Howie mandel.
• (HTML, XML, Actionscript)
  Creative Director:  xxxxxxxxxxxx
Designed & Developed by:  Lucas Tirigall-Caste
• 
• Visit Howie »

• Armslength Promotions
• MassDistraction helped Armslength with The Stand-In, a new cup holder advertising device, develop a strong and compelling interactive presence. (Design, art direction, XML, Actionscript)
  Creative Director:  xxxxxxxxxxxx
Designed & Dveloped by:  Lucas Tirigall-Caste
• 
• Visit Armslength »

• Tatiana Wills: Power At Night
• MassDistraction's own Tatiana Wills has been hard at work on this nighttime series for quite some time. She's received a number of nods for these photos, having been featured in PDN's world in Focus and the August 2006 Communication Arts Photo Annual - now on newstands.   
• (photography, color management, print production)
• Awards: PDN + Communication Arts
  Photos by:  Tatiana Wills
• 
• Vist Communication Arts »
• Visit PDN online »

• Artist Portrait Project
• Photographers. Tatiana Wills and Roman Cho, have collaborated to create a portrait series focusing on artists that drive contemporary pop-culture. These artists range in expertise, style and notoriety.   Please stay tuned for the release of this upcoming book, published in part by MassDistraction (clockwise from upper left: Jordan Crane, Karen Knighton, Salee Oh and Krush)
  Photographers:  Tatiana Wills + Roman Cho
• 
• The Chills Photo » password "icecube"

• The Act and The Aftermath
• A series of graffiti videos, shot in a documentary style and released weekly in 1-3 minute segments online, will culminate in a DVD later this year. Each week's new clip shown exclusively on the 50mmlosangeles site and all other clips are archived on the Act and the Aftermath site.   
• (documentary footage, editing, grassroots marketing)
• Views: YOUTUBE - 104,000 | ACT N AFTER SITE - 32,000 | 50MM SITE - 60,000
  Produced by:  MassDistraction + Bastard Artist + Branded
• 
• Our youtube group »
• Flavorpill write up »

• Time Magazine: Street Art
• MassDistraction's Tatiana Wills documented Tiki-J One fro Time Magazine's article on Street Art.
Photography by:  Tatiana Wills
• 
• Time Magazine » Art of the Street

• Sunset Sessions
• MassDistraction organized and held a pool skating and music event in the summer of 2004. Local graff crews came out to paint the pool, the Dogtown crew and Lance Mountain were all in attendance. We brought in DVS shoes, Juice Magazine, Red Bull, Wahoos and other sponsors to help pimp it out.
• (event production, dv footage, post production, grassroots marketing)
• Results: Over 1000 attendees
  Produced by:  xxxxxxxxxxxx
• 
• Sunset Sessions Video »

• Bedroom Scene: Met A Girl
• A music video for "Met A Girl", off of Bedroom Scene's independantly released LP.   (concept, production and post production)
• Results: in Progress
  Directed by:  Dick Thompson
• Produced by:  xxxxxxxxxxxx
• 
• Watch the vid »

• Blow: A public service announcement
• A stop motion animation exploring the ill effects of a specific white powder. (conceived, shot, directed and produced)
  Directed by:  Dick Thompson
• 
• Watch Blow »

• Image Mechanics Identity
• MassDistraction designed a full identity set for Image Mechanics, Los Angeles' premier digital capture and processing company. If you're a professional photographer and you're shooting digital, these guys come to your shoot and help you work like a pro at digital.
• (design, illustration and art direction)
  Illustrator:  David Swift
Designed by:  xxxxxxxxxxxx
• 
• Visit Image Mechanics »

• Taurus Stunt Awards Invitations
• MassDistraction designed an invitation conecept for the exciting Taurus Stunt Awards.
• (design, illustration and art direction)
  Illustrator:  David Swift
Designed by:  xxxxxxxxxxxx
• 
• Visit Stunt Awards »

• Cellphone wallpapers
• MassDistraction has pulled some it's favorite graphics we've created over the years and built some mobile wallappers.
• (illustration and design)
  Designed by:  xxxxxxxxxxxx
• Designed by:  David Swift
• Designed by:  Jason Weeks
• 
• Visit Start Mobile »

• MassDistraction Apparel
• MassDistraction created a limited edition series from some of our favorite MassD graphics.
• (illustration and design)
  Designed by:  xxxxxxxxxxxx
• Designed by:  David Swift
• Designed by:  Jason Weeks
• 
• Visit Shirt City »

• Flavorpill: Earthday
• MassDistraction was approached by Global Inheritance and Flavorpill to create a series of Earthday themed headers utlizing can art from the Global Inheritance Trashed program.
• (illustration and design)
  Designed by:  xxxxxxxxxxxx+ art from Trashed program participants
• 
• Visit Flavorpill »
• Visit Global Inheritance »

14 August 2006 : THAT'S ENTERTAINMENT
MassDistraction has teamed up with NuContext Creative to develop a group of interactive entertainment properties...stay tuned and keep your finger's crossed.

05 August 2006 : HSBC BANKING ON US
MassDistraction has been tapped by Marketing Edge to facilitate a digital marketing program for their newest client HSBC.

25 July 2006 : DICK IN DAILY REEL
MassDistraction's own Dick Thompson has been featured on the daily reel for his stop motion animated short, "BLOW".

21 July 2006 : ARTIST PORTRAITS
Photographer's Tatiana Wills and Roman Cho have been hard at work shooting portraits of some of today's most influential artists. London Police, Jordan Crane, David Choe, Travis Millard, Herbert Baglione, Saber and others. Today's password is "icecube".

17 July 2006 : MET A GIRL: MUSIC VIDEO
We just finished shooting a music video for Bedroom Scene's track Met A Girl. Be sure to check them out on KCRW and visit the myspace page to give an ad. The video will be blasting out in the next few weeks.

29 June 2006 : GRAFF VID ON 50mm
The premier graffiti community in LA, 50mm, has lanched their exclusive video section with our Act and Aftermath series. You can view the latest video at 50mm and see all the previous vids at TheActAndTheAftermath.com PS something big is brewing from this...

26 May 2006 : ACT AND THE AFTERMATH LAUNCHES
A video series on Los Angeles Graffiti, in collabortation with underground filmmaker BASTARD ARTIST and emerging Street artist BRANDED.

We'll be popping out clips on a weekly basis. The showcase is an artistic and dramatic look at acts of Graffiti. Enjoy...

11 May 2006 : MASSDISTRACTION ON ITUNES
MassDistraction is podcasting through iTunes. Download free vids from our creative experiments and recent client work. We'll be adding more clips later this week.

17 March 2006 : NEW MASSD SITE
Well you're here and if you haven't checked us out online before you wouldn't know this was new. We've also added a content section for our creative experiments. We call it the ENJOY section. Take a look around and let us know if you like what you see...

13 April 2006 : THINGS TO DO IN DENVER WHEN YOU'RE 10
MassDistraction has been invited to join a special concepting session in Denver, for Nestle USA, to develop a new beverage for tweens.

10 March 2006 : THE FINGER HAS ARRIVED
On top of creating three Finger short films for online distribution; WHY BANGALORE?, WELCOME TO THE CALL CENTER and

THE HISTORY OF THE FINGER, we also art directed the website, designed the outdoor posters, wrote the "Finger Philosphies" and produced

the 866#. The site and the films are still running so check them out in their natural environment. click the image to go to followthefinger.com

03 March 2006 : DICK THOMPSON JOINS MASSD
Noted and award winning viral film director Dick Thompson has teamed up with MassD to create content for our clients. Dick brings his wit and

style to bear at every turn. We can thank him for his great work on The Finger films and look forward to a successful future...

18 Feb 2006 : VIRAL TRIAL FOR STIXX
In coordination wiht Passenger marketing, MassDistraction has developed a viral trial program to unveil Nestle's new confection, Stixx.

02 Feb 2006 : PASSENGER UI DESIGNS
MassDistraaction has completed the final rounds of designs for the passenger consumer panel.

10 Jan 2006 : THE FINGER IS ON
MassDistraction has been brought inby Passenger Marketing to consult on the teaser portion of the new Butterfinger camapign, Follow The Finger.

03 March 2006 : DICK THOMPSON JOINS MASSD
Noted and award winning viral film director Dick Thompson has teamed up with MassD to create content for our clients. Dick brings his wit and

style to bear at every turn. We can thank him for his great work on The Finger films and look forward to a successful future...